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Privacy Policy

At Secondful, we believe that you have a right to know about the information we collect from you. This Privacy Policy applies to our websites, applications, as well as any associated web or mobile application, and any features or functionality available through the foregoing (collectively, the “Platform”) and the corresponding services available through the Platform (the “Services”).

By using our Platform and Services, you consent to the practices set forth in this Privacy Policy, which is incorporated into our Terms of Service.

Please note that this Privacy Policy does not apply to third-party services (each, a “TPS”), such as Facebook, WhatsApp, or other social network services and commercial partners of Secondful. We are not responsible for their practices, content, or privacy policies. We encourage you to carefully review the privacy policies of any TPS you access so that you know how they will use and share your information.

1 – What data we collect about you

In order to continually improve our Platform services, we collect information that alone or in combination with other information could be used to identify you (“Personal Information”). We keep Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a business need to do so, or as required by law (e.g. for tax, legal, accounting, or other purposes), whichever is longer. Through your account settings, you may access and edit the following Personal Information: name and password, shipping address, billing address, and email address. The information you can view, update, and delete may change as Services change.

Personal Information we may collect from you includes but is not limited to:

Identification information – including your name and email address, and your shipping and billing address

Financial information – such as your credit card information when completing an order

Communication information – such as when you reach out to us with questions or concerns, or when you voluntarily respond to our requests seeking your opinion and feedback

Commercial information – such as the products or services you have purchased and your purchasing history or tendencies

Demographic information – such as your age or age range

Social Media information – including your contact details, when you choose to interact with our pages on social media sites like Instagram and Facebook. In addition, the companies that host our Social Media Pages may provide us with aggregate information and analytics regarding the use of our Social Media Pages

Online activity and device identifiers – such as your browser information, operating system information, device information, IP address, and the date, time, length of stay and your browsing/search history, including the specific pages accessed during your interactions with the Platform.

We maintain one or more databases to store your Personal Information and may retain it as reasonably required to serve you and operate the Platform. Personal Information that we collect depends on how you use the Services. Where we ask for you to voluntarily provide your Personal Information to us, it is your choice to do so. If you choose not to provide us with certain Personal Information, you may not be able to take advantage of many features of the Services.

We aggregate your Personal Information with information collected from other users to (i) provide you with a better experience, (ii) improve the quality and value of the Services and (iii) analyze and understand how our Services are used.

Secondful does not intentionally collect Personal Information from children or sell products for purchase by children. The Platform is not intended for individuals under the age of 18. If you are the parent or guardian and believe your child has provided us with Personal Information, please email us at to request deletion.

2 – How we collect data about you

We may collect your information in the following ways:

When making a purchase – If you use our Services to make a purchase, we request certain Personal Information for the purpose of facilitating current and future transactions. In an effort to facilitate your payments, we collect certain financial information from you, such as your payment card number and authentication details. We employ a third-party provider for processing credit card payments. They have access to personal information needed to perform their functions but may not use it for other purposes. We do not have access to or retain any of your payment information other than in a tokenized form. By making a purchase through the Services, you give us consent to use and provide your financial information as we consider necessary to process the transaction. 

Communications you initiate with us – If you contact us in person, by phone, email, instant message, live chat, social media, or by some other means (either through our Services or through TPS), we may keep a record of your contact information and correspondence for later reference. When we send you emails, we may track whether you open emails to enhance our Services and deliver more delightful and helpful emails.

Cookies – We may send a small file to your computer or device when you visit our website (a “cookie”). This will enable us to identify your computer, track your behaviour on our website and to identify your particular areas of interest so as to personalise and enhance your experience on this website. We may use cookies to collect and store personal data and we link information stored by cookies with personal data you supply to us. You can control and manage cookies in various ways. You can set your browser to reject cookies but this may preclude your use of certain parts of the Platform. 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: To power our online store, we use Shopify, to learn more about the cookies necessary for the functioning of the store, please visit

Third-party vendors, including Google and Facebook, use cookies to serve ads based on a user’s prior visits to the Platform. Google and Facebook’s use of cookies (in Google’s case, the DART cookie) enables them and their partners to serve ads to users based on their visits to the Platform and/or other sites on the internet. Users may opt out of (i) the use of the DART cookie by visiting the Google website; and (ii) Facebook’s cookies by visiting Facebook’s advertising preferences page.

2 – How we use and share your data

For enhancing Services – We primarily use the information collected for the purpose of enhancing the Services and your experience, and as otherwise described in this Privacy Policy. We will use your information for the purpose of fulfilling service orders placed by you, processing any other transactions authorised or made by you with us, informing you of special offers and providing other marketing information to you which we think you may find of interest, undertaking services or customer research/development. Your information may be used by us to contact you for your opinions on the Platform, the Services and our business, and to notify you of changes or developments to the Platform, the Services and our business. We share your Personal Information as described in this Privacy Policy. 

For Third-party Services – We share your Personal Information with TPS providers, commercial partners, service providers, and others who we conduct business with to: (i) enhance our Services and evaluate the effectiveness of our partnerships; (ii) provide you with additional services related to our Services; (iii) conduct quality assurance testing; (iv) facilitate creation of accounts; (v) provide technical support; (vi) advertise and market the Services; (vii) facilitate business partnerships with trusted partners and/or (viii) to provide other services to Secondful. 

For Behavioral Advertising – Personal Information is also shared with third party marketing partners for commercial purposes, such as serving relevant ads to you both on and off Services.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • Google Analytics We use Google Analytics to help us understand how our customers use the Platform. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:
  • Use of Platform We share information about your use of the Platform, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • Shopify Audiences We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Platform, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

For Agents – Generally, we will not disclose your Personal Information to an unaffiliated third-party. However, we provide your Personal Information to our employees, contractors, commercial partners, agents, service providers and designees (“Agents”) where necessary to enable them to perform certain services for us including without limitation: order fulfillment, payment processing, Pick-up Order processing, website-related services such as web hosting, database management, improvement of website-related services and features, maintenance services and distribution of offers, business partnerships, partner promotions, advertisements and other marketing materials on our behalf.

For Compliance – We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

3 – How we respond to Do Not Track Signals

Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) incorporate a “Do Not Track” (“DNT”) or similar feature to signal that a user does not want to have his or her online activity and behavior tracked. If a website responds to DNT signals, the browser can block that website from collecting certain information about the browser’s user. Please note, however, there is no industry consensus as to what site operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to DNT signals or other mechanisms. For more information on DNT, visit

4 – Updates to Policy

We reserve the right to vary this policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Our updated policy will be displayed on our Platform(s), and by continuing to use and access the Platform, following such changes, you agree to be bound by any variation made by us.

How to get in touch?

If you have any questions or complaints, please contact using the following information:

By mail:

Secondful Brands Trading L.L.C.

Office 508, Building 2

Bay Square, Business Bay

Dubai, UAE 40334

By email:



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